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Redefining the Experience with Fresh Web Design

Miami Book Fair

The Miami Book Fair (MBF) operated two websites, causing usability and coherence issues. The diversity in approach hindered the user experience and weakened its online presence.

Location

United states

Industry

literature

Services

research

ux/ui

prototype

In a complex digital landscape, MBF managed two websites, miamibookfaironline and miamibookfair.com, each with its own purpose. This diversity led to usability problems, low conversion, and disorganized information. The lack of coherence between both sites confused users and complicated the online experience MBF aimed to provide.

Unifying and Redefining

To address these challenges, our focus centered on unifying the two websites and completely redesigning the user flow. The primary goal was clear: to improve the quality of the user experience and functionality of MBF's digital platforms, there by establishing a solid foundation for its digital environment.

We worked closely with the MBF team, identifying areas for improvement, addressing them effectively, and keeping the project on the right track. This collaborative approach ensured that our solutions were not only visually appealing but also functional and aligned with MBF's objectives.

In conclusion, MBF's digital transformation not only resulted in a unified and coherent experience for users but also laid the groundwork for a vibrant digital future.

View full case study at Honeyflows

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